Tori Kruse is an entrepreneur, author, podcast host and a highly sought-after speaker. As a former Miss Missouri USA, Tori has been featured on ABC, CBS, Fox, NBC, E!, Insider, and Cosmopolitan Magazine.
Tori is the Founder and CEO of a globally recognized virtual wardrobe styling agency. She works with high-level women entrepreneurs, creating personalized wardrobe looks that align with their brand and mission, ensuring their image reflects what they stand for, attracts more opportunities, and allowing them to become the women they are called to be. Tori has a strong mission to inspire confidence and authenticity in every client, enabling them to present themselves powerfully and authentically.
When Tori is not out speaking at events or meeting with business owners, she’s enjoying the outdoors in Scottsdale, Arizona, while always keeping faith and family at the center of it all.
Tori has been a go-getter since birth. Growing up she was more of a tom boy than a girly girl, always camping, fishing, or playing basketball with her brother. With her competitive mindset growing up, she went on to set her high school's all-time 3-point record her senior year. Before graduating high school, Tori had traveled to 48 U.S. states and 9 Canadian provinces all in an RV with her family. Once she graduated and moved on to The University of Iowa, she decided to take a leap of faith and compete for her first pageant, Miss Iowa Teen USA.
As a student at the University of Iowa, Tori's passion for personal growth kicked in high gear. She was accepted into the selective Tippie College of Business. While her years as a Hawkeye, Tori Co-Founded and served as President of the Iowa Retail Association. During her leadership role,Tori helped create an internship program with Von Maur, an upscale department store worth over one billion. She went on to serve as the first intern in the program, which still exists today! Tori also studied International Marketing in Florence, Italy while maintaining a fashion internship abroad.
After graduating from college with her degree in Entrepreneurial Management, Tori moved to St. Louis, MO. She took a job as a commercial sales manager for a flooring distribution company. Say what? Yep, you read that correctly. With her business background, Tori was able to excel in her role, as she pursued her new passion on the side -- pageantry. Tori became obsessed with the dream of someday competing at Miss USA, so she signed up and competed for Miss Missouri USA.
In 2016, after a few years of Tori’s persistence and determination was finally starting to pay off. She finished first runner-up at Miss Missouri USA. But that wasn't good enough for Tori - if you're not first you're last. In this moment Tori knew she needed to do something outside of her comfort zone. So she took a leap of faith and moved to Los Angeles. Here she developed her own sports reporting brand - Highlights 'n Heels while also modeling for a CESD Agency. Tori met with Fox Sports, Big Ten Network and also was trained by the worlds leading media coach.
Tori won Miss Missouri USA 2018 and went on to represent Missouri at the Miss USA competition later that year. During her year as a titleholder, Tori discovered how powerful your image and style play a role in your success as a personal brand. She made it her mission to speak throughout the nation on her platform, “1st ManUp,” a movement educating young men on the prevention of sexual assault and harassment by means of respecting women. Tori was featured on ABC, CBS, FOX, NBC, INSIDER, and Cosmopolitan Magazine. In that same year, Tori walked in New York Fashion Week and met with the Miss Universe Organization.
As passionate as Tori was about self-growth, she decided to take it to the next level and hire her first Tony Robbins coach in 2018 and then attend one of his most popular conferences - “Unleash The Power Within.” It was at this conference that Tori became a “Firewalker” as she stormed across a bed of hot coals! Not only did she feel fearless, but in that moment she also discovered her love for live events and personal development conferences.
With her lifelong entrepreneurial spirit burning hot, Tori launched her first business. Her goal was simple at the time: empower all women to feel capable and confident in their dreams! In 2019, Tori booked her biggest speaking engagement up to that point. She gave a motivational keynote to 2,000 individuals. Tori also served as an influencer at Rachel Hollis’s first-ever “Rise Business Conference” that same year. Tori’s adventurous side continued to shine through as she also left the Midwest and moved to Scottsdale, Arizona in 2019.
In 2020, Tori made the best of an uncertain (quarantine) year. She launched her podcast, “The Tori Kruse Show,” and interviewed some of the biggest names in the personal development arena. While she was training women on personal branding, Tori also spoke at her first international women’s event, and signed her first international client as a personal branding expert.
After speaking at a business conference in Nashville, Tori was presented an opportunity to expand on her deepest passion - fashion. As someone who has always desired a career in the fashion industry, Tori decided to capitalize on this opportunity. She went all in on making her personal branding business solely focused on virtual wardrobe styling. After years of internships in the fashion industry, holding the title of Miss Missouri USA, and hundreds of hours of on-camera experience, Tori provides over a decade of experience in the fashion and entertainment industry. Tori and her team specialize in styling high-level women entrepreneurs for events and speaking engagements worldwide. She often works with influential faith-based women who are speakers, authors, coaches, and podcast hosts on aligning their external image with the heartbeat of their brand and message. Tori's goal with each client is to give them the permission and confidence to show up as the most powerful version they can be. She strongly believes that you are a walking billboard for your brand and your image and presence are a silent communicator to the world.
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